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Menrad stands for a future-centric company with a focus on achieving outstanding design, the highest product quality and excellent service. The foundation of our many years of success is our company philosophy, which guides our day-to-day actions, both in Germany (where our roots remain strong to this day) and around the world. It is essentially based on the three Menrad attributes:
DESIGN. QUALITY. RELIABILITY.
Our permanent designers work in London, Paris and Munich in collaboration with freelancers all over the world. Their keen sense for international trends and market needs results in modern designs with an affinity to the target group. They always remain in close contact with our licence partners, thus allowing the seamless transfer of the respective brand DNA into our eyewear.
We offer a broad portfolio with renowned brands that are known throughout the world, which perform successfully in the market and which complement each other beautifully. This was further expanded, among other things, thanks to the participation in the Mondottica International Group.
Our brands
True to the founder’s motto,
“I firmly believe in the power of thoroughness. Quality will always prevail.”,
we not only demand the highest standards in terms of the design language that shapes our eyewear, but also when it comes to perfect workmanship, quality and innovative materials, and the best wearer comfort.
From design to development to production: everything is managed in-house to ensure the very best in quality for our sunglasses and prescription eyewear – for all brands and at all times – and to guarantee this to our customers.
This quality standard also determines our actions in sales, service and marketing.
We strive to foster a partnership-based and long-term relationship with our business partners, one that is characterised by reliability, fairness and trust.
We support our opticians with absolute commitment and the greatest focus on delivery service: This includes, among other things, high product availability, fast delivery, an extensive spare parts warehouse and the Menrad Optician Service for an individual, customised POS appearance. Above all, our customers appreciate the extraordinarily comprehensive and personal commitment of every member of the Menrad team.